Customer Relationship Management(CRM) forms the foundation of Sales & Marketing, as it binds customers to the goods and services provided by the brand. When a product is introduced, it is dependent on the sales techniques to publicise it and increase... (More)
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Customer relationship management is an approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving... (More)