British automaker Rolls Royce, has taken a different approach and is focussing its energies on producing honey, or as the company likes to call it ‘the world’s most exclusive honey’.
The company is harvesting honey on their 42 acre Goodwood Apiary, in a bid to help conserve the Britain’s bee population.
Rolls Royce’s initiative also supports farmers and landowners in creating new flower-rich lines to link areas of habitat and help bees and other pollinator species to thrive.