Godrej Consumer Products Ltd (GCPL) is betting big on its hygiene products range amid the COVID-19 crisis and plans to build the category as its "new core" in the next two to three years, according to a top company official. GCPL has planned several launches at affordable price points, most of which would be in personal and home care category, in the next 45 days. It expects hygiene products to account for around 5 per cent of its total business in this quarter alone as compared to very insignificant contribution in pre-COVID-19 period.
It is also looking to introduce a range of hygiene products for personal consumption, home care and hygiene on-the-go category.
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