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Nikita Sharma
Business News Expert
Asked a question last year

Which company has entered in fruits and veggie wash segment?

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Marico Limited has launched a new brand Veggie Clean to enter vegetable and fruit hygiene category, cashing on the the increased consumer awareness and demand for such products due to Covid-19 fear.

The maker of Saffola and Parachute oil said consumption habits are evolving due to current situation, and its new launch will help bridge the gap in kitchen hygiene. “We are witnessing a definite shift in consumer habit and consumption patterns are increasingly being centred on personal and domestic hygiene," said Koshy George, chief marketing officer at Marico adding that the new product is the industry's first innovation to sanitize fruits and vegetables.