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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert
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What is SEO?

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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Way earlier mobile search had already surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.

Search engines are like libraries for the digital age.

Instead of storing copies of books, they store copies of web pages.

When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.

To do this, it uses a computer program called an algorithm.

Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.