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debakshi gupta
CRM and English Skills expert
Asked a question last year

What is Retailtainment?

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Retailtainment, also called entertailing or inspirational retailing, is the notion of connecting retailing with entertainment. Retailtainment as a retail marketing strategy shot up during the economic downturns when retailers, marketers and everyone alike started researching new methods to attract customers.

Retailtainment aims at changing the whole shopping experience and taking it to another level. By increasing the number of people visiting and making purchases, the marketing strategy of any business would increase.  It makes use of mood and activity to get customers in the frame of mind to buy products and allows customers to experience firsthand the benefits of purchasing particular goods or services

debakshi gupta
CRM and English Skills expert

Retailtainment, also known as “experiential marketing”, is designed to breathe life back into the retail sector. It highlights the increasing expectations of customers from brands. It is no longer enough that retailers provide efficient service and wide variety, they must now also create an experience that customers cannot buy.

It paves the way for a friendship that goes both ways:

  1. According to The Freeman Company, 9 in 10 marketers believe that brand experiences provide engagement to that is more compelling for customers.
  2. EventTrack reports that 91% of consumers feel more positively towards brands after participating in events and experiences.

Technology has enabled more immersive brand experiences. Over the years, Swedish furniture retailer Ikea has explored both virtual and augmented reality.