Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well.Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store.Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist.
What is Retail Merchandising?
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Retail merchandising is subtle. When customers walk into the store, they don't consciously think about the sensory experience. Rather, the colors, sounds, smells, temperature, and the way the merchandise feels combine to deliver an experience to the customer psyche that they may not even realize. Retail merchandising is an art and science. Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.
Retail merchandising is the organization of merchandise in an appealing way to get shoppers who come to a brick and mortar retail store to be engaged and inspired to purchase more product than they initially thought they would.
Retail merchandising covers everything from how you visually arrange your merchandise to the traffic patterns in your store, how you display items to promote add-on sales, to signage, and for apparel retailers - the power of the fitting room.