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debakshi gupta
CRM and English Skills expert
Asked a question last year

What is Retail Marketing?

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debakshi gupta
CRM and English Skills expert

Retail marketing refers to the range of activities undertaken in the retail store by the retailers as well as the brand to promote the products to the customers in order to generate awareness, interest, and sales.

In simple words, everything from the interior and exterior of the retail store, to in-store advertisements, product placements, offers and promotions, and the behaviour of store representatives comes under retail marketing.

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