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debakshi gupta
CRM and English Skills expert
Asked a question last year

What is retail franchising?

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debakshi gupta
CRM and English Skills expert

Franchising has today, become a major business model in the retailing industry. It is now an integral part of the strategy of many retail companies and has far reaching effects on the growth and survival of the company. It is today, a method by which retailers can consider expansion at a national and even international level, and has evolved from the traditional forms and toady, touches almost all industries from automobiles to financial services. As a method of retail expansion, franchising has helped retailers like McDonaldโ€™s and Subway create an international presence in a very short span of time.

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