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debakshi gupta
CRM and English Skills expert
Asked a question last year

What is personalization in Retail?

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debakshi gupta
CRM and English Skills expert

Personalization in retail is the process of using personal data to provide tailored experiences to shoppers of products in a retail environment. Every path to purchase is different, and, personalization in retail aims to serve each individual based on their needs and behaviors.

This is accomplished by:

  • Accumulating data on your customers, like location, browsing history, gender
  • Analyzing that data to determine their preferences
  • Serving a relevant, personalized customer experience based on that data

For retail brands, personalization is particularly tough due to the number of places, and ways, a customer can shop. In other industries, many companies providing personalization only have a few products, and one place to sell them: online.