Personalization in retail is the process of using personal data to provide tailored experiences to shoppers of products in a retail environment. Every path to purchase is different, and, personalization in retail aims to serve each individual based on their needs and behaviors.
This is accomplished by:
- Accumulating data on your customers, like location, browsing history, gender
- Analyzing that data to determine their preferences
- Serving a relevant, personalized customer experience based on that data
For retail brands, personalization is particularly tough due to the number of places, and ways, a customer can shop. In other industries, many companies providing personalization only have a few products, and one place to sell them: online.
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