Multi-channel retailing refers to the retailing of products through more than one channel. These channels can be catalogs, physical stores, e-commerce platform or an online marketplace such as Amazon and eBay. The more channels being utilized by a company, the higher its conversion will be.
A good blend of multi-channel retailing comprises of at least one physical location and one online presence. When the product will be made available through both physical and online modes, the rate of conversion and profits both will increase.