What is meant by Collaborative Work Management (CWM)?

Collaborative Work Management Is Essential For Digital Business

Every knowledge worker is a project manager, whether they know it or not. The increased pace

of digital business requires cross-functional teams to work together to deliver digital products

and services to their customers. Market differentiation demands increased speed to market, but

maintaining that velocity while balancing complex business processes highlights the need to access

critical data at the team level to make time-sensitive decisions. Unfortunately, unlike customer

relationship management (CRM) solutions that become the customer system of record, or enterprise

resource management (ERP) that is the financial system of record, firms lack an operational system

of record, relying instead on a menagerie of tools to actually manage the way they work.1

Companies

don’t have a single vendor solution to support an operational system of record. However, CWM’s

flexible use cases and consumer-grade usability create common workspaces that act as an execution-

level system of record.

Collaborative work management is a set of tools that provides employees a unified and central platform to easily share business data, documents, and discussions. It is the central hub for all conversations about work, and also a place where the work can exist. It allows team members to easily collaborate with each other, even if they are in different locations and using different devices.