Collaborative Work Management Is Essential For Digital Business
Every knowledge worker is a project manager, whether they know it or not. The increased pace
of digital business requires cross-functional teams to work together to deliver digital products
and services to their customers. Market differentiation demands increased speed to market, but
maintaining that velocity while balancing complex business processes highlights the need to access
critical data at the team level to make time-sensitive decisions. Unfortunately, unlike customer
relationship management (CRM) solutions that become the customer system of record, or enterprise
resource management (ERP) that is the financial system of record, firms lack an operational system
of record, relying instead on a menagerie of tools to actually manage the way they work.1
Companies
don’t have a single vendor solution to support an operational system of record. However, CWM’s
flexible use cases and consumer-grade usability create common workspaces that act as an execution-
level system of record.