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Shubham Talwar
e- commerce and service sector Expert
Asked a question last year

WHAT IS DIRECT MARKETING?

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Shubham Talwar
e- commerce and service sector Expert

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. 

Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

While some marketing techniques aim to increase awareness or to educate markets about a company’s products or services, direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot. But they might:

  • Visit a website
  • Call for more information
  • Return a postcard requesting a quote
  • Enter their name and email address
  • Make a purchase

Common forms of direct marketing include:

  • Brochures
  • Catalogs
  • Fliers
  • Newsletters
  • Post cards
  • Coupons
  • Emails
  • Targeted online display ads
  • Phone calls
  • Text messages