Skip to main content
debakshi gupta
CRM and English Skills expert
Asked a question last year

What is digital signage in retail?

Where am I?

In Safejob Community you can ask and answer questions and share your experience with others!

debakshi gupta
CRM and English Skills expert

Previously if a retailer wanted to draw attention to something they would display a static print sign, banner or billboard. Digital Signage technology changes that in modern retail. Digital signage is electronic signs showing content and messaging to customers in the most targeted and interactive way. Coupled with the right technology, like Smartwifi, digital signage has the ability to create a completely personalized experience for a customer. Imagine having a new store visitor welcomed and encouraged to sign-on to the guest wifi. Or have returning customers welcomed back and shown a current offer that is targeted for their demographic. With today’s ever-improving technology, this is easily turned into a reality.

Related Questions

Question Stats

1 views
0 followers
Asked a question last year
Views this month