Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
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Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
Types of online digital marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising.
- Social Media Marketing.
- Content Marketing.
- Affiliate Marketing.
- Influencer Marketing.
- Email Marketing.
Today as everything is getting digital and everyone is on social media, digital marketing is turning to be more fruitful for different brands and companies.