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debakshi gupta
CRM and English Skills expert
Asked a question last year

What is BOPIS?

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debakshi gupta
CRM and English Skills expert

BOPIS, “Buy-Online-Pick-up-In-Store” is One of the hot topics of NRF 2019, BOPIS enables customers to do exactly what the name says.Retailers like Michael’s, Home Depot, Zara, and Kohl’s have adopted the process, which enables customers to pick-up purchases from a specific store location or in pickup lockers. Retailers win because it both leverages in-store inventory and saves on shipping costs and provides an opportunity for stores to increase foot traffic and sales when customers visit the store to retrieve their purchases. Customers win via the confidence and convenience of knowing the product will be there and ready for them when they arrive.