Analytical CRM (Customer Relationship Management) denotes the systematic electronic analysis of collated customer data. Customer data is defined as contact data, customer properties and information derived from both online and offline behavior. Market research data is collected and analyzed just as customer behavior is analyzed with respect to the shops they enter and the purchases they make. Contrary to operative CRM, analytical CRM focuses on the exact analysis and enrichment of all data. This means that data is not just collected, but runs through various processes to glean valuable information.
debakshi gupta
CRM and English Skills expert