Always remember that rather than always running after new customers try to retain your existing customer. This mantra can turn an “average business” into a humongous one.
You put a lot of time, effort and money in acquiring a paying customer. So once you successfully wrap up your first sale, ensure to serve in such a way that the customer keeps coming back for more. Existing customers generate more profit than the new customers If a customer avails your service for a long long time tantamount to a lifetime then you might end up engendering a lot of profit. Keep in mind that a potential buyer can easily be turned into a regular and rather permanent customer easily when you know their needs and their expectations. Finally when you quench their thrust with what they require, they are yours.