Various strategies are:-
1. Tell a (True) Story About Your Product
Many product marketers fall into the trap of “selling the product, not the experience.” No one wants your product. No one wants any product. They want a solution to their problem.
Only talk about the features and facts, and you’re missing out on glaring opportunities for engagement.
2. Do What Your Competitors Won’t Do
Be the exception.
3. Market to Your Existing Customers
Provide all they need and keep them binded,
4. Don’t Work Against Your Brand Perception (or Product Category)
Stay truthful to yourself and your audience.
5. New Product? Try a New Brand Name
A fascinating name attracts all, and as your name is your identity, it has to be remembered.
6. Make an Exciting Promise – that You Actually Deliver On
Give your audience hope, and promise them the truth.
7. Fail Fast and Move On
If you build it, they will come. Kinda. Sorta. Well…not really.
Trying to find a market for your product, before you know the market exists, is a practically guaranteed recipe for failure. Many new product marketers fall for this because they believe their product rocks. Unfortunately, they never checked with the market.
A “big promise” makes all the difference to your customers. But you must deliver on it. Because today’s consumers will visit websites to see how well your product actually works. Making a promise, without delivering, means you’ll only survive until your market figures that out.
You don’t have to come through on your exact promise. However, you do have to provide sensational value.