What are the types of CRM?

Here are three main types of CRM software:

1. Operational CRM: Uses sales and marketing automation to give you a complete view of each customer’s journey.
2. Analytical CRM: Analyzes your customer data and identifies patterns to help you make better business decisions.
3. Collaborative CRM: Organizes and shares customer information with your internal and external stakeholders.

Understanding the benefits of each type of CRM will help you choose the right one for your business.