Here are three main types of CRM software:
- Operational CRM: Uses sales and marketing automation to give you a complete view of each customer’s journey.
- Analytical CRM: Analyzes your customer data and identifies patterns to help you make better business decisions.
- Collaborative CRM: Organizes and shares customer information with your internal and external stakeholders.
Understanding the benefits of each type of CRM will help you choose the right one for your business.