Skip to main content
debakshi gupta
CRM and English Skills expert
Asked a question last year

What are the elements of Retail Merchandising?

Where am I?

In Safejob Community you can ask and answer questions and share your experience with others!

debakshi gupta
CRM and English Skills expert

Once you’ve got your essential layout set, consider how best to use the following elements to merchandise your store.

Fixtures

Decide on the right mix of fixtures to suit your space and layout. For example, ask yourself if your products should hang from racks or sit on shelves? Do you want to display items in glass cases or make them available for customers to hold and touch?

Lighting

Use lighting to draw customer focus to key areas and products. For example, you might want spotlights on the newest products or on luxury items in your store. In addition to focused lighting, use the store’s overall lighting to set a mood. As a result, you might use bright, gleaming light in an electronics store or sultry, low light in a lingerie shop.

Signage

Signage gets customers in the door and guides them through the store. In addition to basic signs indicating categories and prices, you may need wayfinding signage .

Décor

Use decor to convey your brand and to highlight key product displays. For example, paint, floor coverings, wall coverings and window coverings can create different spaces.