Once you’ve got your essential layout set, consider how best to use the following elements to merchandise your store.
Decide on the right mix of fixtures to suit your space and layout. For example, ask yourself if your products should hang from racks or sit on shelves? Do you want to display items in glass cases or make them available for customers to hold and touch?
Use lighting to draw customer focus to key areas and products. For example, you might want spotlights on the newest products or on luxury items in your store. In addition to focused lighting, use the store’s overall lighting to set a mood. As a result, you might use bright, gleaming light in an electronics store or sultry, low light in a lingerie shop.
Signage gets customers in the door and guides them through the store. In addition to basic signs indicating categories and prices, you may need wayfinding signage .
Use decor to convey your brand and to highlight key product displays. For example, paint, floor coverings, wall coverings and window coverings can create different spaces.