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What are the benefits of click and collect for retailer?
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Enhances The Omnichannel Customer Experience: Click & Collect allows retailers to make their online and brick-and-mortar shopping experience more fully integrated, and this creates a more seamless multichannel experience for customers.
Drives In-store Traffic: Click & Collect converts digital traffic into in-store footfall. The Bell & Howell study found that 49% of consumers were likely to purchase an additional item when picking up their online order.
Increased Average Transaction Value: On average, click & collect customers have an 11% higher basket value than home delivery shoppers.
Reduced Shipping Costs: Click & collect reduces the operational costs of shipping. For example, by eliminating last mile delivery, click & collect retailers can save up to 28% of total transportation costs.
Lowered Returns Rate: A UPS report found that 82% of shoppers are more likely to purchase online if they can return the product in-store. Click & collect gives retailers a chance to reduce their return rate by making sure that customers are happy with their order before leaving the store.