Multi-channel retailing provides several benefits which include:
Acquiring new customers: Several shoppers like the convenience that is provided through online channels in comparison to physical store whereas; other people prefer buying from online marketplaces like Amazon and eBay. The more avenues customers have to find and buy your product the more new customers the business will receive.
Lower entry barrier than that of physical store: Previously business expansion meant to open up a new physical store. Through the internet, it has now become easier and cheaper for businesses to go up and running.
Establishing new revenue streams: The more customers you reach the more your potential for revenue will grow.