CUSTOMER RELATIONSHIP MANAGEMENT(CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales to higher levels.
Commonly used CRM softwares are as follow:-
- HubSpot CRM
- Freshsales
- NetSales CRM
- Pipedrive
- Zoho CRM
- CRM creation
- Pipeliner
- Avochato
- Zengine
- TeamDesk CRM
- Salesforce CRM
- Sumac
- Really simple systems CRM
- Shape Legal
Now coming over to their advantages:-
- Better client relationships.
- Improved ability to cross-sell.
- Increased team colloration.
- Improved efficiency in serving clients.
- Greater staff satisfaction.
- Increased revenue and profitability.
- Cost savings.
- Less client attrition.