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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert
Asked a question last year

Mention some technical benefits of incorporating CRM into an organization?

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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert

CRM stands for Customer Relationship Management.  It is a strategy and practices that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

The benefits of incorporating CRM into an organization includes

  • Manage customer contact information
  • Measure success of campaigns
  • Organize customer interactions in a central location
  • Track organization trends
  • Help to understand customer preferences, habits and actions
  • Managing customer service requests
  • Weaken expense and business risk