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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert
Asked a question 9 months ago

Mention some features of print advertising.

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Jahnvi Singh Parihar
Communication Skills, Educational Technology & Operations Expert

Great print ads capture the imagination, create brand recognition, and inspire consumers to purchase products every single day.

The features of advertising are as follows:

  • It is a paid form of communication.
  • It is a non-personal presentation of message.
  • The purpose of advertising is to promote idea about the products and services of a business.
  • Advertisement is issued by an identified sponsor.

Here are just six advantages of print advertising.

  • Leveraged Credibility. 
  • “Influentials” Are Swayed by Print. 
  • Print Readers Have Bigger Attention Spans. 
  • Unplugging Is In. 
  • Print Ads Offer More Flexibility and Options. 
  • Print Ads Drive Action.

Also in a country like India, there are many areas and people who have no access to social media or the digital world, but advertising through print media is comparatively easier in those areas and has got a upper hand over digital ads.