Yes , this is the most demanding program in processional courses .Only thing which you should care of to choose the specialization as HR ,Marketing , Finance , sales
Is BBA program demanding to get a job?
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For most of the entry level jobs a graduation is a basic requirement. A BBA program with Specialization is better than a general graduate program. Moreover the value in terms of knowledge and skills you brings in is more likely to make you eligible for a job.