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Manonita Rathore
Gig economy and behaviour &soft skills Expert
Asked a question 9 months ago

How to research a company before an interview?

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Manonita Rathore
Gig economy and behaviour &soft skills Expert

Being prepared for your interview is a must. It enables you to have a meaningful conversation with your potential employer, demonstrates that you are truly interested in the job, and helps you decide whether it’s really the place for you.

Company’s blog ~

When it comes to how to research a company, their blog is the best place to go. Head straight to the company website and find the “About Us” section.  This is a goldmine of information.  Get clued up about what the company do, how they differ from their competitors, and what their goals are.  The “Team” section will give you insights into their company culture, and guide you with regard to ethos.  For example, if the team are casually dressed, your interview may not require a suit and tie!

Social media profiles~

It is rare to discover a company in the digital age who does not have any social media presence.  Facebook, Instagram and Pinterest will give you a ‘fly on the wall’ perspective into office life and the “human” aspect behind the corporate veneer.  For more professional insight, LinkedIn is your go-to social media platform.  The company page will give you an idea about the size of the corporation, while the profile page of your interviewer will indicate any commonalities you can use during the interview.  

Last minute news~

The big day has finally arrived.  While you’re on your way, use your smartphone and do a last little bit of research. Check Google News for the latest news about the company.  They may just have launched a new product, opened a new office or hired a new CEO. If it’s a small company, take a last look at their social media accounts to stay up to date. During the job interview, mentioning one of the big changes that just happened can really impress.

The receptionist~

Once you arrive at reception, introduce yourself and let the receptionist know you have arrived. To make the most of those endless minutes, why not try to grab some information from the receptionist? If she’s not too busy, she may appreciate a chance to talk – and chatting with somebody can be a great way for you to relax!

What do you like best about working here? How long has the company been in this building? How many people work here? These type of questions are the perfect start to interesting follow-up conversations.