Multi-channel retailing is a hybrid approach which includes a blend of different options. On one hand, customers have the choice of buying products from an outlet and on the other side; they have the option to make online websites their marketplace to buy favorite products.
Multi-channel retailing maintains its focus in utilizing the distinct distribution channels than that of only one. The underlying reason behind this is that marketing has been conflated with advertising in the previous decades. Multi-channeling involves a blend of both retailing and marketing strategies and significant reorganization and investment are required to make the process successful.