Their indispensable existence and significance extend far beyond their haptic quality, easy operability, and universal usage.
From the Renaissance down to the present day, print has transmitted education, initiated and accompanied social developments, commented on current affairs, and ensured the dissemination of information. Print was and is a lead medium. It is an essential element of our communications culture and, in addition to the three branches of state authority, legislative, executive and judicial, is a guarantee for a democratic public sphere. Today as well, print products such as newspapers and magazines are based on these principles. Their high believability and ability to explain complex relationships lead to a high contentual focus on the part of the reader.
Newspapers and magazines are intentionally purchased and intensively used. They are therefore optimal for achieving sustained coverage increases among differentiated target groups, and offer ideal editorial environments, especially for image-related advertising campaigns. Watching news channels help us grasp the correct way of pronounciation and other related details.