Explain the role of logistics in the supply of goods to customers.
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Supply chain management is a way to link major business processes within and across companies into a high-performance business model that drives competitive advantage while Logistics is the movement, storage, and flow of goods, services and information inside and outside the organization. It is a process of moving goods across the supply chain of a company. The process consists of various functions like Order Processing, Inventory Control, Warehousing, Transportation, Material Handling, Storage System, Logistical Packaging, etc.
Logistics acts as the medium in safely transferring the goods and products to the destination and also in safe and careful handling of the goods so that no harm is caused to them during movement. The four main functions of marketing logistics involve:-