Both these terms may sound similiar, but have got a huge difference between them. If considering Digital Marketing as the universe, then Social Media Marketing will only be considered as the Sun in it.
Many novice marketers are oft-heard asking the same question. One can say they both are the part of the same Venn diagram where Digital Market is the ‘superset’ and Social Media marketing is its ‘subset’.
Let break it down in clearer terms, Digital Marketing media marketing incorporates all digitally enabled devices used to promote a product or services. Whereas, Social Media Marketing is confined to social media websites like Facebook, Twitter, LinkedIn, Quora etc.
So, one can say that Social Media Marketing is one vital element of Digital Marketing.