Also known as e-commerce or e-tailing, online retailing is defined as 'commercial transactions conducted electronically on the internet.' It is a dynamic, fast-paced environment, where innovation is critical for businesses who want to stay ahead of the competition.

Those working in online retail focus on the user experience and on procuring, displaying, supplying and delivering products as quickly as possible to satisfy customer demands.

The majority of high street stores now have an online presence and with the growth of online retailing the sector is experiencing an emergence of pure-click companies - online-only companies that don't have bricks-and-mortar-stores, instead they operate solely via the internet. On the other hand, brick-and-click companies sell products from physical stores as well as online.

The e-commerce sector continues to grow. In the past year internet sales have increased by more than 12%. This area of retail is full of opportunity for ambitious graduates, particularly as online retail blends both digital and retail disciplines. You could forge a career as a buyer or merchandiser, web developer, UX researcher, SEO specialist, web writer, online security expert, logistics manager or warehouse manager.