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Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products.

In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.

A GMB profile can display a variety of information about your business such as:

  • Business name
  • Business description
  • Reviews
  • Phone number
  • Address
  • Website
  • Business category or industry
  • Locations that you serve
  • Business hours
  • Products and services
  • Photos

And much more depending on your industry!

The purpose of creating a Google My Business profile for your brand is to increase your rankings, traffic, and revenue.