Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products.
In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.
A GMB profile can display a variety of information about your business such as:
- Business name
- Business description
- Phone number
- Business category or industry
- Locations that you serve
- Business hours
- Products and services
And much more depending on your industry!
The purpose of creating a Google My Business profile for your brand is to increase your rankings, traffic, and revenue.