In Season 5, when Walter White meets Lydia to get the names of his competitor’s distributors, she offers Walter a chance to go global especially in the Czech Republic market. Her research suggests that the largest global demand for Walter’s product is in Czech, and she says something, which all leading brands and startups should adhere to, “There is significant advantage of diversification of distribution!” The key Breaking Bad lessons here are, while you are innovating the product to create demand, you must think about ways to innovate the distribution channels to grow sales!  

 

The key lesson from Breaking Bad is, if you want to grow your business you must take ownership of your supply chain, particularly its distribution channels! The only thing common in Walter White’s onscreen business and any leading brand is that both of them want to control distribution of their product to the customer! Not easy but this is where the success lies, to control the full value chain.