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Cheap data plans, affordable handsets, increasing popularity of video services and 4G networks have helped average data consumption per user in India to grow to over 11 GB a month. Indians consume over 11GB data daily, spend 70 mins a day on OTT platforms. 4G constitutes 96 per cent of the total data traffic consumed across the country. data consumption in India is probably the highest globally, ahead of markets like China, the US, France, South Korea, Japan, Germany and Spain.